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This is Idun

Idun is a corporate group that invests in and develops industrial and service businesses, with a long-term horizon. We often co-own businesses together with the management team in charge of each respective company.

We invest in small and medium sized high-quality companies, that generally are strongly focused within one or a couple of small market niches. We need to fully be able to understand product and/or service offering as well as business model in order to be relevant as owners.

Ownership partner

The Idun Group is a permanent development- and ownership partner to small and medium sized companies with a base in Sweden - but often with international operations and sales. Therefore, we do not make investments in companies with the aim to later sell them.

Market leaders in small niches

All Idun’s group companies have a relatively strong focus, often with a high or very high market share and substantial entry barriers, within one or a couple of small market niches.

Adaptability

Idun does not use any standardized frameworks or blueprints for what a co-ownership situation or its governance should look like. The structure is always case dependent, and tailored to suit the needs of the seller and the company in question.

Autonomy

Idun’s group companies are led by strong, independent management teams. Business decisions are made as close to customers and suppliers as possible, by the people in charge of each respective company, rather than at a Board level. Idun primary responsibility is to ensure that each company has access to the personnel, financial and other resources necessary to succeed.

Employees as co-owners

We prefer co-ownership of each company with its key employees. If current owners wish to sell 100% of their shares, we seek to offer current and/or new employees an ownership stake.

Stability and growth

The group companies in many cases over time show high profitability and strong cash flows, and have a financial history characterized by stable profitable growth.

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Idun has no exact limits or thresholds when it comes to size or stake – what is more important is the company in question and its people

Idun's management

If you are considering a full or partial sale of your company and feel that we could be relevant as investors, please do not hesitate to make contact with us for an informal first chat.

Adam Samuelsson

Working Chairman

Adam is Idun's Working Chairman and a member of its management team. He is also Chairman of Stegaföretagen, EKAB, Better Business and Pegasus

Karl-Emil Engström

Chief Executive Officer

Karl-Emil is the CEO of Idun, Chairman of Eugen Wiberger, P&L Nordic and Triton

Richard Glückman

Chief Business Development Officer

Richard is Board Member of Intermercato, Prident, P&L, Triton and TURAB

Rafi Louis

Group Financial Controller

Rafi is responsible for Idun's reporting

Henrik Mella

Chief Operating Officer

Henrik is the Chairman of Intermercato, LMI NoroTec, Sjöbergs, TURAB, Culina Products and Fredahl Rydéns

Jonas Sandström Estmalm

Chief Investment Officer

Jonas is the Chairman of Kjellbergs, ILEMA, Prident and Ståthöga MA Teknik

Oskar Samuelsson

CFO

Oskar is CFO, Chairman of 2B Best Business and Board Member of TURAB, Stegaföretagen, Culina Products, Better Business and Pegasus

Karin Öhrner

Investment Manager

Karin is Chairman of BIA and Board Member of Kjellbergs, ILEMA, LMI and Triton

Idun's Board of Directors

Ludwig Andreen

Investment Manager at Broviken Group, previously SEB Investment Banking
Board Member since 2013

Christina Fagerberg

Co-founder of Fagerberg & Dellby
Board Member since 2018

Johan Lindqvist

Vice President Bufab Group & Director Segment North
Board Member since 2021

Adam Samuelsson

Founder of Idun Industrier
Chairman since 2019

Gunnar Tindberg

Former CEO of Indutrade
Board Member since 2013

Idun's Group Companies

Idun today has 18 group companies with their base and HQ in Sweden, but often with substantial international presence.
Better Business and Pegasus

Market leader within certain specialized safety- and evaluatory services offered to e.g. supermarket chains and other large chains in Sweden and Norway

Read more about Better Business and Pegasus
BIA

BIA manufactures and sells glass fiber reinforced fat- and oil separators. The company also offers a trading assortment of e.g. concrete separators

Read more about BIA
Culina Products

Market leader within stainless steel furnishings, kitchen machines and other equipment primarily for commercial kitchens in Sweden

Read more about Culina Products
EKAB

Market leader within preventive maintenance of high-voltage substations in the greater Stockholm area

Read more about EKAB
Eugen Wiberger

Delivers a unique assortment of primarily mechanical components and machine parts to thousands of Swedish industrial customers

Read more about Eugen Wiberger
Fredahl Rydéns

Scandinavian market leader for the funeral industry within products with the highest quality. The Company has over 120 years of history

Read more about Fredahl Rydéns
ILEMA

ILEMA is the market leader in Sweden within air emission measurements and provides measurements and analyses of air and flue gas

Read more about ILEMA
Intermercato

Specialized manufacturer of grips, grapples, weighing systems and other load attachments for heavy vehicles and machinery. World leader within its weighing system

Read more about Intermercato
Kjellbergs

Nordic market leader within actuators for vehicle mounted tail lifts

Read more about Kjellbergs
LMI NoroTec

Manufactures and distributes micronutrients and fertilizers to e.g. commercial growers, farmers, golf courses and peat producers

Read more about LMI NoroTec
Prident

Market leading maker of small series customized products including water bottles used for sports and training sold through product media distributors in mainly Sweden and Norway

Read more about Prident
P&L Nordic

Learning and competence management tools for industrial companies and vocational upper secondary school programs

Read more about P&L Nordic
Sjöbergs

Market leader in Sweden within the production of workbenches and cabinets for craft shops in primary schools. Significant exports to e.g. the US and Germany

Read more about Sjöbergs
Stegaföretagen

Stega acquires and develops small and medium sized quality companies. Long-term owner with respect for the history and vision for the future

Read more about Stegaföretagen
Ståthöga MA Teknik

Leading provider of industrial maintenance services and products for heavy industry, water treatment plants, heating and power plants, etc

Read more about Ståthöga MA Teknik
Triton

Triton is providing services within service and maintenance and manufacturing of small and medium sized rollers, primarily to industrial companies in Sweden

Read more about Triton
TURAB

Swedish market leader within the manufacturing and refurbishment of small and medium sized turbines for renewable hydropower electricity plants

Read more about TURAB
2B Best Business

2B develops, optimizes and sells technical components and products with high technology content, primarily to Swedish industrial companies

Read more about 2B Best Business

Sales process with Idun

A sales process with Idun investing typically takes around three months to complete from the time the seller “has made up his/her mind”.

  • Step 1.
    A first meeting

    A discussion between Idun and its owner where we listen to you and try to understand your company and unique situation. Either Idun has taken the initiative to meet, or you have contacted us.

  • Step 2.
    Principles agreement

    If mutual interest arises, this is followed by deeper "interviews" with you about the company, and after that, a first discussion about key terms of an investment.

  • Step 3.
    In depth review

    Idun does a deeper review of the company including the business, customers and finance. The analysis is made in-house by Idun rather than by external consultants.

  • Step 4.
    Documentation and agreement

    What we have agreed on an overall level is documented and further detailed in an agreement, which also contains price and payment terms.

Contact Us

If you are considering a full or partial sale of your company and feel that we could be relevant as investors, please do not hesitate to make contact with us for an informal first chat.