The Idun Group is a permanent development- and ownership partner to small and medium sized companies with a base in Sweden - but often with international operations and sales. Therefore, we do not make investments in companies with the aim to later sell them.
All Idun’s group companies have a relatively strong focus, often with a high or very high market share and substantial entry barriers, within one or a couple of small market niches.
Idun does not use any standardized frameworks or blueprints for what a co-ownership situation or its governance should look like. The structure is always case dependent, and tailored to suit the needs of the seller and the company in question.
Idun’s group companies are led by strong, independent management teams. Business decisions are made as close to customers and suppliers as possible, by the people in charge of each respective company, rather than at a Board level. Idun primary responsibility is to ensure that each company has access to the personnel, financial and other resources necessary to succeed.
We prefer co-ownership of each company with its key employees. If current owners wish to sell 100% of their shares, we seek to offer current and/or new employees an ownership stake.
The group companies in many cases over time show high profitability and strong cash flows, and have a financial history characterized by stable profitable growth.
Idun has no exact limits or thresholds when it comes to size or stake – what is more important is the company in question and its people
Adam is Idun's Working Chairman and a member of its management team. He is also Chairman of PamTot, EKAB and PreCont Pegasus
Karl-Emil is the CEO of Idun, Chairman of BIA, Eugen Wiberger and P&L Nordic
Jonas is the Chairman of Kjellbergs, Plastprint and Ståthöga MA Teknik
Henrik is the Chairman of Intermercato, LMI NoroTec, Sjöbergs, TURAB and Culina Products
Previously SEB Investment Banking
Board Member since 2013
Co-founder of Fagerberg & Dellby
Board Member since 2018
Founder of Idun Industrier
Chairman since 2019
Former CEO of Indutrade
Board Member since 2013
Group Director North at BUFAB Board Member since 2021
BIA manufactures and sells glass fiber reinforced fat- and oil separators. The company also offers a trading assortment of e.g. concrete separators
Read more about BIA
Market leader within preventive maintenance of high-voltage substations in the greater Stockholm area
Read more about EKAB
Delivers a unique assortment of primarily mechanical components and machine parts to thousands of Swedish industrial customers
Read more about Eugen Wiberger
Specialized manufacturer of grips, grapples, weighing systems and other load attachments for heavy vehicles and machinery. World leader within its weighing system
Read more about Intermercato
Nordic market leader within actuators for vehicle mounted tail lifts
Read more about Kjellbergs
Manufactures and distributes micronutrients and fertilizers to e.g. commercial growers, farmers, golf courses and peat producers
Read more about LMI NoroTec
Market leader within stainless steel furnishings and other equipment primarily for commercial kitchens in Sweden
Read more about Molins Rostfria
Full-service provider of car wash related machinery. Market leader in Sweden and Finland within carwash as well as certain products sold to car dealerships
Read more about PamTot
Market leading maker of small series customized products including water bottles used for sports and training sold through product media distributors in mainly Sweden and Norway
Read more about Plastprint
Market leader within certain specialized safety- and evaluatory services offered to e.g. supermarket chains and other large chains in Sweden and Norway
Read more about PreCont Pegasus
Learning and competence management tools for industrial companies and vocational upper secondary school programs
Read more about P&L Nordic
Market leader in Sweden within the production of workbenches and cabinets for craft shops in primary schools. Significant exports to e.g. the US and Germany
Read more about Sjöbergs
Leading provider of industrial maintenance services and products for heavy industry, water treatment plants, heating and power plants, etc
Read more about Ståthöga MA Teknik
A discussion between Idun and its owner where we listen and try to understand your company and unique situation. Either Idun has taken the initiative to meet, or you have contacted us.
If mutual interest arises, this is followed by deeper "interviews" with you about the company, and after that, a first discussion about key terms of an investment.
Idun does a deeper review of the company including the business, customers and finance. The analysis is made in-house by Idun rather than by external consultants.
What we have agreed on an overall level is documented and further detailed in an agreement, which also contains price and payment terms.