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This is Idun

Idun is a corporate group that invests in and develops industrial and service businesses, with a long-term horizon. We often co-own businesses together with the management team in charge of each respective company.

We invest in small and medium sized high-quality companies, that generally are strongly focused within one or a couple of small market niches. We need to fully be able to understand product and/or service offering as well as business model in order to be relevant as owners.

Ownership partner

The Idun Group is a privately owned permanent development- and ownership partner to small and medium sized companies with a base in Sweden - but often with international operations and sales. Therefore, we do not make investments in companies with the aim to later sell them.

Market leaders in small niches

All Idun’s group companies have a relatively strong focus, often with a high or very high market share and substantial entry barriers, within one or a couple of small market niches.

Adaptability

Idun does not use any standardized frameworks or blueprints for what a co-ownership situation or its governance should look like. The structure is always case dependent, and tailored to suit the needs of the seller and the company in question.

Autonomy

Idun’s group companies are led by strong, independent management teams. Business decisions are made as close to customers and suppliers as possible, by the people in charge of each respective company, rather than at a Board level. Idun primary responsibility is to ensure that each company has access to the personnel, financial and other resources necessary to succeed.

Employees as co-owners

We prefer co-ownership of each company with its key employees. If current owners wish to sell 100% of their shares, we seek to offer current and/or new employees an ownership stake.

Stability and growth

The group companies in many cases over time show high profitability and strong cash flows, and have a financial history characterized by stable profitable growth.

Idun has no exact limits or thresholds when it comes to size or stake – what is more important is the company in question and its people

Idun's management

If you are considering a full or partial sale of your company and feel that we could be relevant as investors, please do not hesitate to make contact with us for an informal first chat.

Idun's Board of Directors

Ludwig Andreen

Previously SEB Investment Banking
Board Member since 2013

Christina Fagerberg

Co-founder of Fagerberg & Dellby
Board Member since 2018

Adam Samuelsson

Founder of Idun Industrier
Chairman since 2019

Gunnar Tindberg

Former CEO of Indutrade
Board Member since 2013

Johan Lindqvist

Group Director North at BUFAB Board Member since 2021

Idun's Group Companies

Idun today has fourteen group companies with their base and HQ in Sweden, but often with substantial international presence.

Sales process with Idun

A sales process with Idun investing typically takes around three months to complete from the time the seller “has made up his/her mind”.
  • Step 1.
    A first meeting

    A discussion between Idun and its owner where we listen and try to understand your company and unique situation. Either Idun has taken the initiative to meet, or you have contacted us.

  • Step 2.
    Principles agreement

    If mutual interest arises, this is followed by deeper "interviews" with you about the company, and after that, a first discussion about key terms of an investment.

  • Step 3.
    In depth review

    Idun does a deeper review of the company including the business, customers and finance. The analysis is made in-house by Idun rather than by external consultants.

  • Step 4.
    Documentation and agreement

    What we have agreed on an overall level is documented and further detailed in an agreement, which also contains price and payment terms.

Contact Us

If you are considering a full or partial sale of your company and feel that we could be relevant as investors, please do not hesitate to make contact with us for an informal first chat.